Marketing can make or break your business. To get customers in the door, you've got to let them know about all the wonderful things your business can do for them. Here at the Dutchess Country Regional chamber of Commerce, we help you to accomplish your marketing goals and we do that by making sure we match up your business with opportunities and events to reach the precise customers that you want to reach.

For example, let’s say that your restaurant business is interested in reaching a young adult demographic. We may suggest that you sponsor a Business After Hours event where our Chamber members will visit your restaurant for several hours. Ideally, our members will re-visit your restaurant or mention it to their friends, family and co-workers who will visit it on another occasion.

Or perhaps you own a catering business – sponsoring a New Members’ Luncheon might be ideal. The new members will have an opportunity to sample your cuisine and again spread the word. Do you own a public relations firm or accounting? Then sponsoring a business-type workshop might be ideal where your prime customers – business executives – will be in your reach. Have a business for children or the whole family? We might suggest an event like the Mid-Hudson Balloon Festival where families attend with their children and have a great time.

In addition, by sponsoring events such as these, we make certain that your log appears on all materials related to that event. Depending on the event, your logo may appear in the PACC newspaper, The Bottom Line, on the www.dcrcoc.org website, on flyers and inserts, handouts at other events and more. Once you become a sponsor, we make certain you receive maximum exposure for your business.

As you can see, our marketing experts guide you to make sure you are optimizing your Chamber opportunities and potential. Occasionally, I’ll hear a business owner remark, "We ‘helped out’ the Chamber by sponsoring an event." The truth of the matter is, the Chamber’s marketing expertise and many event opportunities have actually helped your business to succeed. And as I said in the beginning, marketing can make or break your business. So be sure to give the Chamber a call and find out what marketing opportunities await that will get customers into your door. Call 454-1700 for more information.